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Attribution Model for Upper Funnel A/B Tests

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A/B Tests Attribution Model

Are you running upper-funnel A/B tests but not seeing a sales lift in your test results? Applying an attribution model may be…

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Ethical Use Of Data – How We Can Influence Change

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Ethical Use of Data

Ethical use of data may feel like a responsibility carved only for analysts and data scientist, but as marketers and advertisers, we…

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Quantity Vs Quality. What’s Your Winning CRO Strategy?

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CRO Strategy
We've all heard it. The more experiments your run, the more successful your website will be. But how do you know if...
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