Conversion rate optimisation (CRO) offers one of the fastest, most effective methodologies for turning your existing web or app traffic into paying customers, enhancing the user experience and increasing customer loyalty.

CRO is a data-driven process that identifies opportunities and generates ideas for improving a website or app, and then scientifically validating those hypotheses through A/B testing and multivariate testing. At a process level, conversion optimisation is achieved by the following scientific process:

1. Research
Tracking metrics and identifying opportunities and what parts of conversion funnel needs improvement.

2. Hypothesis
Constructing educated hypothesis based on your research.

3. Prioritisation
A data-driven approach to understand which is your next best opportunity.

4. Experimenting
Testing the hypotheses (often A/B or multivariate tests) against the existing version of the website.

5. Learning
Applying the winning hypothesis and gathering learning for subsequent tests.

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